PROGRAMME OVERVIEW

Examine the fundamentals of marketing strategy, new technologies, and the marketing opportunities they present.

The course aims to transform you from an ambitious professional to a market leader with a deep understanding of marketing from a strategic perspective. As an online part-time course, you can learn without interrupting your career.

STAGE ONE

Level 7 Diploma in Strategic Marketing (120 Credits)

COURSE OVERVIEW

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.

Awarding Body

OTHM/ATHE

STAGE TWO

MSc STRATEGIC MARKETING (60 Credits)

COURSE OVERVIEW

The MSc Strategic Marketing final stage top-up programme is offered to students who already possess the Level 7 Diploma in Logistics and Supply Chain Management.

The top-up programme allows you to achieve a MSc Strategic Marketing qualification in up to six months, so it is a fast track to new opportunities and enhanced career prospects.

ENTRY REQUIREMENTS

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
• Mature learners with management experience (learners must check with the delivery centre)
• Learners must be 21 years old or older at the beginning of the course

For MSc Programme:

• Learners need to possess relevant OTHM level 7 diploma (120 credits) qualification
• Learners must also have a minimum of 2 years’ work experience at graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, project management etc.

English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

MANDATORY UNITS

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)
• Dissertation (60 credits)

DURATION AND DELIVERY

The qualification is designed to be delivered over one academic year for full-time study, but it is also flexible in its delivery in order to accommodate part-time and distance learning.

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.

ASSESSMENT AND VERIFICATION

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

AWARDING UNIVERSITIES

University of Chichester

COST OF PROGRAMME

£5,450